Brands Battle in Brazil Brands Battle in Brazil

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With the World Cup only days away it seems its not only nations that will be going head to head at the tournament brands are in on the act too. As battles rage on the pitch, big names clash off it, all looking to cut through the crowd and get one over on their rivals.Pepsi Max has unveiled the latest instalment in its Beats of the Beautiful Game series. The short Eric Bledsoe Jersey film, written and directed by actor, Idris Elber and titled Unstoppable, is the second creative in the campaign that forms part of Pepsis 2014 football strategy. Beats of the Beautiful Game is a visual album consisting of 11 songs with matching short films that will be released each week. The campaign aims to capture the sights, sounds and international spirit of football, helping the drinks brand to gain global attention around the World Cup. Pepsi has signed up musicians, including Rita Ora and Kelly Rowland, for the project in a bid to take on rival, Coca Derrick Favors Jersey Cola, which traditionally has a strong a sociation with music and is one of the six title sponsors for the tournament. With such a strong and different execution, sports marketing agencies note Pepsi looks well set to make its mark and steal some of its rivals thunder.Another battle now being raged sees Adidas All In or Nothing campaign, vying with Nikes Risk Everything initiative. Comprising TV and Youtube ads, All In or Nothing offers fans the chance to opt out of Adidas digital initiatives during the World Cup. Whilst the apparel brand is clearly looking to grow its social media audience, as yet it is hard to see what fans get in return as the Adidas Stanley Johnson Jersey has yet to make this clear. The campaign launches at a time when Adidas is rumoured to be chasing a one point six billion pounds sales target for its football division, which is intended to combat declines acro s other key markets.Other organizations riding the World Cup wave are Beats by Dre and sandwich chain, Subway. Having signed partnerships with Liverpool and England striker, Daniel Sturridge, the headphone brand looks set to take on tournament official sponsor, Sony, whilst Subway has positioned itself against long-standing FIFA supporter, McDonalds. Sturridge will feature alongside Neymar in Dres forthcoming global TV campaign. Although players are banned from wearing non-Sony headphones around World Cup venues Steven Adams Jersey to protect the sponsors rights, Beats, which was recently bought by Apple for $3bn, sees the tournament as key to its European expansion. Meanwhile Subway is using Sturridge to lead its active lifestyle positioning acro s its advertisements for its low-fat sub range.Finally Volkswagen has also launched a major World Cup advertising push, going toe-to-toe with the tournaments sponsor, Hyundai. The German car manufacturer has bought substantial ad space acro s ABC, ESPN and Univision to promote its GTI model during match coverage. Despite Hyundais tournament Brandon Ingram Jersey a sociation, Volkswagen believes the spectacle is the perfect platform to promote sales of its performance-orientated GTI. The car is popular with the large number of American Hispanics who watch the World Cup and with whom Hyundai has le s influence.From a sports PR perspective, the tu sles will be fascinating to sports agencies with one eye on the tournament. Whereas only one country can emerge victorious and lift the trophy, it looks like theres scope for multiple brands to gain in Brazil.